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OTHER HERALDIC USAGE

Thus heraldry began as a specific mark of the fighting man and is to this day. Every soldier, sailor and marine wears a specific device which is heraldic in nature. Yet arms are not exclusive to the fighting man. Every university, college and high school has its individual coat of arms or symbolic arrangement which heralds the school and i~s principles. Clubs, corporations, churches, fraternities, agencies as well as city and state offices employ the equivalent of a coat of arms in some form. The automobile you ride more than likely displays the company's coat of arms proudly. Trademarks and symbols on merchandise, signs on stores, advertisements in magazines employ forms of heraldic devices to distinguish the products and elevate the prestige of the company in the eyes of the consumer. The unifying quality of a coat of arms exists today, as more than 800 years ago, despite change and mechanization. For today, as in the days of William the Conqueror and all the formidable rulers of the Middle Ages, we find the armorial bearing offering a unique service in identifying and binding together individuals into groups or families serving one cause, dedicated to one purpose, and lifting us out of a conformity and personal extinction.

When you claim use of a coat of arms, you are in essence declaring to all the world that you belong to something - some family, group or organization.

More than likely you will want to display your coat of arms in a conspicuous place with the knowledge that under the same banner, great battles were fought and history was made. Yet in studying the traditions of armorial bearings, we sometimes focus too much attention on the glamour of rank and nobility.

Although a person of nobility bore such symbols, he also had men who were sworn to his service to fight under his banner. These vassals bore the same arms, and linked themselves to him as well as to each other.
In its true sense the term "coat of arms" comes from the coat or surcoat worn over the armor of the knight and fighting man. This was almost a necessary garment on those long crusades to the Holy Lands, where the sun's heat was extreme and armor was more like an oven than a protective device. This surcoat was soon embellished with the devices which were also. on the battle shield. As the courts became more lavish with ceremony and affairs of state, the ladies of the manor adopted the colorful surcoat for their own fashions. This female surcoat - elegantly embroidered and often bejeweled - was known as the Coathardie historie and is believed to be the basis for the modern dress.

THE ARMORIAL BEARING

The coat of arms reflects an anci.ent heritage when knights jousted in tournament or vied in battle, and deeds of valor and accomplishment were rewarded with a memorable symbol. To discover the hidden meanings of a coat or arms, it is necessary to understand some of the rules which govern heraldry.

Arms are borne on the face of the shield which is historically divided into recognizable reference points and areas. The face of the shield is known as the FIELD. The right side of the shield is known as the DEXTER side and the left as the SINISTER. This refers to the right and left of the shield holder who is behind the shield, and would be opposite yourself as viewer.

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